Pride London

As part of our commitment to diversity we embarked on a year long advertising campaign of attraction.

This years LGBT Campaign began with a series of traditional press adverts in the East End Life, The Independent, The Pink Paper, G3 and East London Advertiser. These traditional methods were further complimented by an online only banner campaign used on sites such as gaydar and gaydargirls, sites which had previously not been used by LBTH.

The move towards new ways of attraction were pushed even further with our venture into Bluetooth advertising, which we used at this years Pride London March. This technology allowed us to interact with people on a one to one basis by sending Bluetooth messages to participants mobile phones. In combination with this approach were the Adwalkers, who interacted with people personally, encouraging them to register with our website.

Examples of our adverts and our Bluetooth message, can be viewed below.